effective email marketing that grab attention in busy inboxes

Experience the power of email marketing that works

The impact of a well-crafted message on your customers cannot be overemphasised. Email marketing serve to generate web-traffic, leads and drive product sign ups for a business. It provides direct access to your target customers.

WHY EMAIL MARKETING FOR YOUR BUSINESS?

Email has been around for a while, and its potential for marketing is still growing strong.

  • In 2019, global email users amounted to 3.9 billion (Statista).
  • The figure is estimated to rise to 4.3 billion users in 2023 (Statista).
  • In 2019, 293.6 billion emails were sent and received each day (Statista).
  • It delivers strong ROI (if well planned and done right).
  • 49% of consumers said they would like to receive promotional emails from their favorite brands on a weekly basis (Statista).
  • 81% of SMEs still rely on emails as their primary customer acquisition channel, and 80% for retention (Emarsys,2018)
  • 59% of marketers say email is their biggest source of ROI.

Our agency’s email marketing services in Nigeria help you maximize this most cost-effective¬† marketing method to generate leads, nurture the leads and drive conversion for your business.

To win in email marketing, you need an email list. And not just any list but your own list. We strongly advise clients against buying list, in the best interest of their business. Our email marketing expert in Nigeria will work with you to develop your own engaged email list with subscribers who will look forward to receiving emails from you.

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our approach

Behind every successful email marketing is a strategy. As a top email marketing agency in Nigeria that focus on helping our clients win in every campaign, the first thing we do is to develop a custom strategy for your business. This is after researching your audience. We then determine what your brand’s message should be. Finally, we will determine when emails should be sent and and how they will progress leads down your sales funnel.

“What if I don’t have an email list”? Good question! At the heart of any email campaign is a list. We will work with you to create a strategy to develop your own list. Our email marketing experts will show you how to develop lead magnets or offer that will motivate your target audience to happily submit their emails to you in exchange for something of value that cost you little or nothing. Then, we will help you select and implement an email marketing software to receive leads and send emails.

To ensure your email marketing in Nigeria is a success, we will carry out a routine list maintenance for you. This is to ensure unengaged subscribers do not remain on your list, as it will negatively impact on your email deliverability. We will monitor your contact’s engagement on an ongoing basis to ensure you have an engaged email list.

To demonstrate our commitment to keeping you in the loop at every stage of your campaign, we will send reports every month to break down your email marketing performance. The key metrics we focus on are subscribers, open rate, click-through rate and conversions. We will review, analyze these data, and strategize to improve the results each month.

NEED AN EMAIL MARKETING SPECIALIST IN NiGERIA? TALK TO US NOW.