Number 2 is one powerful tool that can drive huge business for you despite COVID-19.

Do you know you don’t have to spend money to get some powerful marketing tools online to grow your business?

After all, the most beautiful things in life are FREE.

With an array of Free Google marketing tools made available online for small businesses and other sizes of businesses, you can grow your business with the right set of tools without breaking the bank.

These tools are not only an indispensable part of any Online Marketing campaign, but they will also add tremendous value to your business.

And the best part of it, you can get them all for FREE.

In this post, I deemed it necessary to share with you these 11 highly valued Google Marketing tools that every small business should be using in 2020.

Let’s dive right in to see these tools that are making businesses smarter and run efficiently. 


GSC is a free Google marketing tool that helps business owners measures their site’s traffic and performance and also fix any issue on the site.

Here is how Google Search Console works:

To get started using GSC, go here  to plug in your website.

You will see a page like this.


Type in your website and click continue.

Lest I forget, you will need to link your GSC account with your Gmail account. So choose a Gmail account you want to associate with your Google Search Console.

And if you don’t have an existing Gmail account, you will do well to go open one. It’s free.

It’s important to note that GSC is a free marketing tool that is not only useful for small businesses. It caters to the need of all sizes of businesses.

So as your business grows, GSC will always be an important tool you can use to monitor the performance of your website and also get alerted when danger looms.


The image above shows what your Google Search Console looks like after connecting your website to it.
As you can see, it shows you the: 

  • Total click (i.e. how many times users click through to your site over a period of time)
  • Total Impressions (i.e. how many times users saw a link to your site in search result)
  • Average CTR (i.e. the percentage of impression that resulted in a click)
  • Average Position (i.e. the average position in the search result for your site, using the highest position for your site whenever it appears in search result).                                                                                                                                                                                                                          The left pane of the image shows the components of the GSC you can dig into for deeper insights on your site’s performance. Click on any of those items to reveal certain information about your site.


Google My Business (GMB)  is a free and easy-to-use Google marketing tool available to businesses of all sizes to create a business profile on Google.


GMB provides you with a free local listing that allows your business to appear on Google Search and Google Map.

Having your business profile on Google lets you feature the best of your business.

Here is why you must get a GMB account immediately to list your business if you don’t have one yet: According to Google, every single month, there are

  • 5 billion searches on Google for Restaurants.
  • 3 billion searches for hotels.
  • 1 billion searches for clothing shops.
  • 600 million searches for Hair and Beauty Salons.
  • 5 million searches for Coffee Shops.                                                                                                                                                                                      With this marketing tool, small businesses can have and manage their online presence across Google. You can help customers find your business, showcase your products on your website and direct customers to your physical location.

What if you don’t have the budget to build a website for your business yet?

No Worries! You can get a FREE website for your GMB.

Yes. Google will create a FREE website for you.

All you need do is just supply the information you want to display on the site.
And BOOM! Your website is ready.
Go here to get your FREE website.

And if you already have a website just connect your GMB profile to it and start gaining visibility on Google Search and Google Map.


Google Trends is a Free Google marketing tool that analyses the popularity of top search queries in Google Search across various regions and languages.


Google Trends helps you to see what’s trending across Google search, Google News and YouTube.

Google Trends, as a free online marketing tool, can serve as a powerful keyword research tool.

It shows you search queries that users are searching for at a particular point in time. Someone once said that keyword research is the 21st-century market research. And I quite agree with that.

So it’s safe to say Google Trends is also a free market research tool you should explore to research your audience and grow your business.

With Google Trends you can see what people are searching for on Google search engine per time. It does not only show what people are searching for, but it also shows how many people are searching for that term.

For instance, below is the image of trending searches on Google at the time of writing this post.


For eCommerce and drop shipping business owners, using Google Trends can give you a picture of seasonal trends of certain products.

So you know which product to stock and which not to at a particular period.

With this free Google marketing tool, you can also monitor your competitors and create super-targeted content around current trends.

See 10 Mind-Blowing Tricks on How to Use this  great marketing tool for your business.


Google Data Studio is a reporting and data visualization tool. It’s a powerful tool that can be used to create an appealing marketing report and share it with individuals, team or even the world.

With Google Data Studio you can create beautiful reports and tell stories with your data.

If you have to create a business or marketing report, this Free Google Marketing tool will sure create a compelling report for you.
If you would like to take advantage of this beautiful marketing tool, here is a detailed guide on how to use it.

Below is an image of marketing templates you can find on Google Data Studio. You can choose to edit and use any of these templates.


Have you ever lost some important business or personal files due to system crash or any unforeseen incidence?

I bet you wouldn’t want to experience this before you cultivate a habit of remote safe keeping of your business documents.

I’ve once had the experience and I can tell you the cost was huge for me.

Businesses need one form of storage tool or the other to save up their documents.

Google Drive is a free file storage and synchronization service or tool. Google Drive allows users to store up their files on Google cloud, synchronize their files across devices and share files.

With Google Drive, users have access to free 15GB of storage.
And if your business needs bigger storage space you can get up to 30 Terabytes here 

You can protect and safeguard your important business files by saving them in Google Drive and access them anywhere when you need them.

If you are not yet using Google Drive, here is how to use it to securely store up your files and access them on any device.


This is another game-changing marketing tool small business owners can use to grow their businesses free of charge.

What’s Google Alerts?

It’s a content change detector and notification tool that alerts the user via an email when it finds new results such as web pages, articles, blogs, research reports, videos etc. that match the user’s search term(s).


When it’s set up, Google Alerts helps you to monitor the web for contents that matches your interest as soon as they drop and alerts you immediately.

You can set the alerts to hit you up as soon as it happens, once a day or once a week.

That depends on you.

You want to be abreast of the latest trends and happenings in your industry? Let Google Alerts keep you in the loop.

What makes this tool one of the most fantastic free marketing tools online is its ability to also monitor your brand mention across the web as well as that of your competitors.

Here is how to set up Google Alerts and use it to grow your business

When next you are thinking of lead generation, prospecting, Marketing or Personal branding, Google Alerts can sure be a useful free tool.


Google Forms is a tool that lets you build custom forms which are hosted on Google URL page.


It is an effective tool for collecting any kind of information without connecting it to any website. What that means is, even if you don’t have a website you can still use Google Forms to gather information for business or whatever purposes for free.

From Conducting marketing survey to gathering customers’ feedback about your products or services and collecting email addresses for your newsletter, this free Google marketing tool has proven to be extremely invaluable.

Google Forms is made up of two individual components:

The main survey Form and a synchronized spreadsheet Google uses to automatically list and format the data you collect. It also allows you to set up email notification so you can get emails as your responses come in.

And you can also choose to add a video or beautiful image to your form to grab people’s attention.
Ready to try out Google Forms as a marketing tool, go here to get started 


Google Analytics is a free web analytics tool that tracks, reports and analyses web traffic. Google Analytics is the most widely used web analytics tool on the internet today with its installation on over 29 million websites.


Google Analytics can be used to track website activity such as session duration, pages per session, bounce rate, page views on a website.

With Google Analytics on your site, you can easily pinpoint poorly performing pages using funnel visualization techniques, visitor’s source (traffic source), how long they stay on the site and their geographical location.

For eCommerce sites, Google Analytics can track sales activity and performance. The typical eCommerce Google analytics report will show a site’s transactions, revenue and other commerce-related metrics.

This free Google marketing tool comes handy for business analysts and marketers in the successful implementation of a marketing strategy.

To start deriving actionable marketing insights from your site, set up Google Analytics here for free 


As long as you run a business there may be times you will need to put up a business proposal, create some spreadsheets either for budgeting or some other purpose, create an awesome business presentation to impress your clients/customers etc.

Whenever any of these needs arise, you can think of these three-fold Free Google Marketing tools as a reliable companion to help you get the work done smartly.

Whether you are creating a proposal with Google Docs, powerful spreadsheets with Google Sheet, or looking to create a beautiful presentation with Google Slide, you can either start with a new document and build from scratch or take advantage of the ready-made templates provided in all the three tools.

The taste of the pudding is in the eating. To discover how much of value Google Slide, Sheet and Docs can add to your business, go check them out here.


There you have them. Amazing Google marketing tools that won’t cost you a dime to use yet will impact your business greatly.

These marketing tools are great. No doubt, but you must set them up properly and use them the right way to maximize their potentials.

From getting the hot key words to be used for content marketing to positioning your business to receive massive customer traffic from Google Search and Google Map, you will find these tools super helpful.

Why not try them out today and see what difference they can make in helping you grow your business?

Have you been using any free Google Marketing tool that has helped your business? Let’s know in the comment so we can also add to the list if not mentioned.

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